Flavio Negrini

Public awareness of — and wariness about — Web privacy continues to grow. That should come as no surprise: These days, pervasive cybertracking affects everyone. In this article, the last

In the previous installment of our series about online advertising, we gave a definition of the players involved in digital marketing and a brief description of the payment models used

For centuries, advertising was fundamentally unidirectional. A company blasted out advertising and the public — actually, not a very predictable portion of the public — received it. That’s still the

Social networks, online news outlets, media service providers, online shops — all of them offer high quality content, compared to the Internet of the past. To get to this quality,

You may not know this, but when you request something from a search engine, buy a product from an online shop, visit your favorite blog or read the latest news