marketing

Why cybercriminals want to attack PR and marketing staff and, crucially, how to protect your company from financial and reputational harm.

In the previous installment of our series about online advertising, we gave a definition of the players involved in digital marketing and a brief description of the payment models used

For centuries, advertising was fundamentally unidirectional. A company blasted out advertising and the public — actually, not a very predictable portion of the public — received it. That’s still the